Recruitment marketing

We’re a creative agency - but we never lose sight of the fact that we and our clients will be judged by our results. That means attracting enough of the right applicants (and it’s nice to win awards too).

Below you can find out more about some of our awards, results and client relationships.

Awards

Addleshaw Goddard

  • AGR 2007: Best Website - 3rd (31-100 recruits)

    • KBC Financial Products

    • Red Dot 2007: Corporate design award for Graduate Recruitment Campaign
    • Target 2007: Best Student Marketing Campaign

      • Sainsbury’s

      • The Times/High Fliers 2006: Best Website-Runner-up
      • AGR 2006: Best Website (companies recruiting up to 100)
      • AGR 2005: Best Website
      • AGR 2005: Best Brochure

      Lovells

      • AGR 2007: Best Website (31-100 recruits)
      • Target 2007: Best Website
      • The Times/High Fliers 2006: Best Website
      • Target 2006: Best Website
      • AGR 2006: Best Website-3rd (31-100 recruits)

      Unilever

      • AGR 2005: Best Brochure (31-100 recruits)
      • The Times/High Fliers 2005: Best Brochure-Runner-up
      • The Times/High Fliers 2005: Best Advert-Runner-up

      Freshfields

      • The Times/High Fliers 2006: Best Website-Runner-up
      • The Times/High Fliers 2006: Best Brochure-Runner-up
      • AGR 2006: Best Brochure-Runner-up (31-100 recruits)

      Centrica

      • AGR 2006: Best Brochure-Runner-up (31-100 recruits)
      • AGR 2005: Innovation-Runner-up

      WestLB

      • AGR 2006: Best Website (up to 30 recruits)
      • New Media Age Effectiveness Awards 2006: Recruitment Website-Runner-up

      Results

      • Ernst & Young

        A multi-channel campaign to help the firm take on the likes of KPMG and PricewaterhouseCoopers.
        • Applications reached an all time high of 13,000+
        • Key quality measures up 9% on last year
        • Screening ratios maintained
        • Acceptance levels increased from 80% to 84% year-on-year

      • Centrica

        An integrated campaign for the big but relatively unknown owner of British Gas.
        • All the 30 graduates required were recruited
        • Increased volume of applicants passing through screen one
        • Increased calibre of applicants
        • Reduction of cost per hire

      • WestLB

        Helping this relatively small organisation to take on the investment banking status quo.
        • Applications up by 82%
        • 40% increase in offers due to candidate quality

      • Wolseley

        Launching a European leadership programme for an ‘unsexy’FTSE 100 giant.
        • All the 30 tri-lingual graduates required were recruited for the European programme
        • 100% offer acceptance
        • 100% retention

      • Deloitte

        A ground-breaking campaign to rebuild awareness and shatter preconceptions of this global firm.
        • Moved from 13th to 2nd in the Times Top 100
        • Event attendance up nearly 30%
        • Applications up over 30%
        • Research showed a shift in perception of Deloitte towards a more dynamic and innovative firm

      • Freshfields Bruckhaus Deringer

        Creating an appropriate campaign for one of the world’s most successful law firms.
        • Increased quality of applications
        • 25% increase in applications for training contracts
        • Vacation scheme application closed early due to volume of applications

      • KBC Financial Products

        A brave and original campaign designed to challenge the investment banking leaders.
        • Applications up from zero to 2368
        • Within the first few weeks the website received over 36,000 visitors, 46% of which then returned

      • Sainsbury’s

        Helping a household name in recovery to educate students about the reality of retail careers.
        • Applications at an all-time high of 8,000+
        • 5 of 7 schemes closed early
        • Tangible uplift in quality passing through assessment centres

      Relationships

      How was the experience for our clients?

      "The team at SAS are great to work with and have impressed us with their understanding of the organisation and how far to push the brand. The objectives were met and the feedback received within KPMG has been excellent."

      Paloma Alos, Senior Manager, Marketing & Communications, Global People, Performance & Culture Group, KPMG International

      "Our holistic approach has meant we’ve increased our intake through referrals, increased quality, created market stand out and we are now leading the way with our recruitment activity. What more can I say!"

      Elena Hickey, Senior Manager, Recruitment, Ernst & Young

      "We are very happy with the look of our advertisement campaign. Thanks to SAS for interpreting our brief so well."

      Emma Fripp, former Campaign Recruitment Manager, J Sainsbury plc

      "Creativity, collaboration and honesty are key to a successful graduate marketing campaign, and are qualities that SAS has shown in abundance."

      Stephen Mulvenna, former Graduate Recruitment Manager, J Sainsbury plc

      "Our objective was to set a new standard. SAS has helped us to do that, combining audience understanding, design flair and technical delivery skills."

      Clare Harris, Recruitment Manager, Lovells

      "SAS base their creativity on very sound strategic knowledge and audience understanding. This has given us a great deal of confidence and success over the last three years. They have helped us to move along way forward, in the face of keen budgets."

      Dr Stevan Rolls, National Director of Resourcing, Ernst & Young

      "SAS feel more like part of Centrica than a supplier. They are a big part of our success over the last two years."

      Andrea Vowles, Graduate Programme Manager, Centrica plc

      "The best communications we have ever produced."

      Riaz Shah, Partner, Ernst & Young

      "Throughout our relationship I have always felt that the team at SAS cared passionately about the success of our campaigns."

      Anna Ruewell, Recruitment Manager, Unilever