Getting it right online
Success online is about clarity, creativity, pragmatism and, above all, audience understanding. Whether it’s a corporate website, intranet or small flash module, we work closely with our clients to build intuitive sites that communicate clearly and don’t compromise on creativity.
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Why we’re different
SAS has been helping businesses to succeed in the digital world for 14 years by following some straightforward principles
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Creating great digital communications requires a fascination with how people behave online. It’s not just User Experience or Information Architecture expertise. It’s also thinking deeply about the human beings who use our sites, about how we can simplify their lives, surprise, inspire, inform, even illicit emotional responses from them.
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Thinking about the bigger picture is essential. To create the most value from their investment businesses need to think about how online will relate to and inform offline communications. As an integrated agency with expertise in brand,corporate and employee communications we bring an instinctively rounded perspective, joining up online and offline media.
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There’s no substitute for seniority. Creating websites and other major digital communications is incredibly complex. It takes much more than technical excellence. That’s why all our clients, large and small, work closely with one of our Client Partners (each of whom has at least 10 years experience). They act as trusted advisers throughout the process.
What exactly do we offer?
We can help you through all stages of a digital communications project, from insight and idea to implementation and measurement:
| Strategy & planning |
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| User Experience |
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| Creative |
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| Delivery |
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More on User Experience
Because we’re obsessed about putting audiences at the heart of everything we do, Information Architecture (the tools and techniques that help us to shape the User Experience) is integral to every stage of our digital process.
Our User Experience team, with over 30 years experience between them, are involved from project conception – helping to shape and define the overall project strategy – through to final delivery. Ongoing dialogue between information architects, designers and developers means that the process is effective and efficient.
Our User Experience team’s contribution includes competitor and market knowledge relevant to each project as well as a wider vision for emerging trends and technology. Our methodologies are focused around the development of personas and ensuring these are referenced throughout the process. Sitemaps and wireframes help ensure the final site structure is intuitive and easy to use, as well as providing a blueprint for our designers, developers, and copywriters to work from.
We recommend to our clients that user testing is included as an integral stage of any site development. This may involve lab or remote-based testing using clickable prototypes developed from the initial conceptual wireframes.
Back to topA global resource
SAS is part of Publicis Groupe, one of the world’s largest marketing communications groups, spanning 104 countries, five continents, and nearly 44,000 employees. Being part of the group means we can deliver on a global level, as well as giving us access to insights from around the world and partners from across a vast range of digital capabilities.
What do our clients think?
We had great chemistry with the SAS team, who delivered every stage of the website professionally. The launch was well handled and we have had very positive feedback internally and externally. I am really impressed with the overall look.”
SAS created a website for us that was easy to update as the CMS was so intuitive to use. And with it also being so flexible in terms of design, the result was a great looking site that clearly articulates what we are about, communicates our key messages and which we can effortlessly update. We are really pleased with what SAS have achieved for us.”
We found the Umbraco content management system easy to get our heads around. It is tailored to our needs and because it is similar to Word in terms of editing, it’s straightforward to make quick updates. There are also tools available to make big impressions on the website, as well as little changes. We are really happy with the results.”
Some of our people
It’s individuals that make our digital projects work. Here are some of the SAS team involved:
David Stocks co-founded the business and dedicates all his time to working with clients. He has twenty-five years experience in corporate communications with organisations like Sainsbury’s, BT, Ericsson and BP. He has a rare gift for distilling complexity into small drops of common sense wisdom.
Chris O'Brien has over fifteen years’ experience in all facets ofdigital brand communications and web development, from hands-on interface to back-end development, information architecture, usability research and project management. His clients include Freshfields, BT, Nationwide, Savills and KBC.
Kate Shaw has over 5 years’ experience in user experience and information architecture. Her role encompasses online strategy, benchmarking, usability testing, site architecture, wireframing, usability, accessibility, SEO, and analytics, to ensure an engaging and intuitive experience. Her clients have included Ernst & Young, Freshfields, Simmons & Simmons, Sainsburys, BT, Coca-Cola, BP and Land Securities.
Dean Parker brings over 15 years communications experience. He combines an in-depth knowledge of user behaviour online with an understanding of usability and accessibility issues to ensure sites are intuitive to use. Dean has led website, online reporting and intranet projects for BP, Slaughter and May, Diageo, Aviva, KPMG, 3i, Logica, Home Retail Group, Sainsbury’s and BT.