Speaking to human beings
Over the last 20 years we’ve stuck by a simple belief: investors are human beings too. So despite producing state-of-the-art digital reports for businesses like Sainsbury’s, Land Securities, Logica, Diageo and BP, we’re always focused on the audience and the message.
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A different way of working
Three principles guide our approach:
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We consider the message, the content, and above all the audience, before the channel. Our strategists, designers and project managers work in integrated teams. There’s no gap in thinking or execution between printed and digital communications.
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Understanding people as ‘corporate stakeholders’, not as human beings, creates a barrier to communicating with them. Ingrained in our creative process is thinking about people, their cynicism, the pressures and the weight of information they face. This is why our work speaks in a clear, authentic voice.
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We ensure that all our clients have access to the experience and knowledge they need by ensuring that each of them work closely with our most senior people. Our Client Partners, with at least 15 years experience, are there at the pitch, and they’ll stay with you throughout, acting as trusted advisers.
Our awards
2009
North American REIT Conference: Land Securities Annual Report 2008 - Gold award for Online Annual Report presentation and design
2008
Strategic Value in Corporate Reporting Awards:
Land Securities Annual Report 2008 – Winner of ‘Best Overall Strategic Value Added’
J Sainsbury Online Annual Report & Illustrative Review 2008– Winner of ‘Best Online Annual Reporting by a FTSE100 Company’
CorpComms Awards:
J Sainsbury Online Annual Report & Illustrative Review 2008 – ‘Grand Prix’ winner and winner of ‘Best Online Annual Report’
Institute of Practitioners in Advertising (IPA) Best Practice in Narrative Reporting Publication 2008:
Land Securities Annual Report 2008 – Ranked number 1
IR Magazine Annual Report 3 Minute Test (June 2008):
Land Securities Annual Report 2008 – Ranked number 1 (only report to score 10/10)
Red Dot Awards:
BBA Annual Report 2007 – Winner of ‘Communication Design’ category
IR Magazine Awards:
Land Securities Annual Report 2008 – Winner of ‘Best narrative reporting’
Communicators in Business (CiB) Awards:
Land Securities Annual Report 2007 – ‘Award of Excellence’
2007
CorpComms Awards:
Land Securities Annual Report 2007– Finalist in ‘Best Annual Report (quoted companies)’
Red Dot Awards:
Land Securities Annual Report 2007 – ‘Communication Design’ category
Communicators in Business (CiB) Awards:
Land Securities Annual Report 2006 – ‘Award of Excellence’
Allen & Overy Annual Report 2006 – ‘Award of Excellence’
D&AD Global Awards:
Land Securities Annual Report 2006 – ‘In-book’ status for illustration
Back to topA global resource
SAS is part of Publicis Groupe, one of the world’s largest marketing communications groups, spanning 104 countries, five continents, and nearly 44,000 employees. Being part of the group means we can deliver on a global level, as well as giving us access to insights from around the world.
Our partner financial and corporate communications consultancies within Publicis Groupe include Capital MS&L (UK), Kekst (North America), JKL (Nordic region), Hanmer Group (India), McDonnell & Partners (Russia), Andreoli/MS&L (South America), Dentsu (Japan) and Publicis Consultants (France). Other communications partners within the Publicis Groupe network include MS&L Worldwide, Freud Communications, Saatchi & Saatchi, Leo Burnett, Fallon, Publicis, and masius.
What do our clients think?
I give you 100% for the look and for the clarity. You were able to articulate what we do in a way that hasn’t been done before. You did a great job.”
I want to say how impressed I have been by your dedication and commitment to this project, both collectively and individually, but I also wanted to say just how much I have enjoyed working with you, even when the pressure was on. You have produced a report and two websites with which we are incredibly happy, and we are already getting some great feedback.”
Over the past 17 years, SAS have proved their worth time and time again. Thee team has consistently delivered projects of the highest standard, helping to establish Land Securities as a recognised leader in corporate reporting.”
Working with SAS has made the entire annual process more enjoyable and we are really proud of the online and offline that we have created together.”
Some of our people
Each of our Client Partners has at least fifteen years corporate communications experience. They work closely with each of our clients, from the pitch right through to delivery, acting as trusted advisers. Here are a few of them:
Adrian Parker has worked in the design and communications industry for twenty years, delivering pragmatic, original strategic solutions for a variety of clients including Logica, Diageo and Home Retail Group. He’s developed a particular interest and expertise in corporate reporting and investor relations. He applies it to corporate and shareholder communications, employee communications and brand engagement.
Dean Parker brings over 15 years communications experience. He combines an in-depth knowledge of user behaviour online with an understanding of usability and accessibility issues to ensure sites are intuitive to use. Dean has led website, online reporting and intranet projects for BP, Slaughter and May, Diageo, Aviva, KPMG, 3i, Logica, Home Retail Group, Sainsbury’s, Ernst & Young, BT and Land Securities. He is a regular commentator on usability issues and a judge on the Guardian CIPD Awards.
James Parsons has been with SAS for nearly 19 years. An early career as a designer mean that as well as directing complicated projects with skill and rigour, he understands the design process clearly and is able to guide clients and designers alike towards excellent outcomes. He has an especially strong record in annual reports – an area in which he’s delivered award winning work for companies like Land Securities, BT, Ericsson, Rentokil and Meggitt.
David Stocks co-founded the business and dedicates all his time to working with clients. He has twenty-five years experience in corporate communications with organisations like Sainsbury’s, BT, Ericsson and BP. He has a rare gift for distilling complexity into small drops of common sense wisdom.