Concentrated (not complicated) business branding
We believe that in a world of relentless change branding needs to be smarter, quicker and cheaper. No agency should impose generic, ‘one size fits all’ processes. and your budget shouldn’t run out before you get to make an impact on your audiences.
Back to topWhat we do and who for
SAS works with complex international organisations and smaller growth businesses. We can help right along the journey of a brand project, from insight and idea through to implementation and engagement.
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Why we’re different
Our approach to business branding is based on four principles. We call it Concentrated Business Branding:
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1
Trademarked branding processes run by junior consultants can be slow and expensive. And they often miss the point. Our Client Partners have at least fifteen years business communications experience, so they get to what matters, faster.
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2
Successful brands work from the inside out and branding projects live or die by employees’ enthusiasm. We use our twenty-year heritage in employee communications to ensure your people feel informed, involved and inspired.
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3
To ensure smart ideas turn into great creative you can’t just ‘throw them over the fence’ to the designers. Our Client Partners are creative in their outlook, ensuring there’s no gap between strategy and creative.
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4
It’s not always about the logo, guidelines or ads. We like to start with a blank sheet of paper and be open-minded about where, when and how you’re going to spend your brand communications budget.
A global resource
SAS is part of Publicis Groupe, one of the world’s largest marketing communications groups, spanning 104 countries, with nearly 44,000 employees. Being part of the group means we can deliver on a global level and have access to insights from around the world.
What exactly do we offer?
We can work on almost every aspect of a brand project: from start to finish, or just focus on a particular area - complementing the skills of the client or another agency. Our expertise falls into four categories:
| Strategy |
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| Identity |
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| Engagement |
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| Communication |
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What do our clients think?
At BT our brand is our most important asset. It is therefore vital that we trust our agencies to collaborate with us to develop the brand. SAS have worked with us for 14 years and have been a key roster agency for 11 of those.”
We decided to develop our brand at 3i. SAS worked assiduously to truly understand the organisational culture and to develop a proposition that was both innovative and ‘fit for purpose’. Not only are their ideas imaginative and of the highest quality, but they are also a highly disciplined project team.”
SAS offered an exceptional level of creativity, backed by solid research, business understanding, and an appreciation of internal culture and core values. Both brand concepts have been striking, thought provoking, intelligent and enabled us to reposition ourselves to both clients and staff in an incredibly effective and professional way.”
Our people responded to the new identity with great enthusiasm and the leadership team was pleased. There is a lot excitement, which is incredibly positive.”
The brand positioning work we undertook with SAS has created a fundamental shift in the way we view - and develop - our communications to all our audiences. The creativity and experience that SAS brought to this work was critical to its success. We are now armed with a set of concepts, terminology, content and materials which we can apply to every aspect of our management of the business and which people at all levels are very proud of.”
Some of our people
Each of our Client Partners has at least fifteen years business brand communications experience. They work closely with each of our clients, from the pitch right through to delivery, acting as trusted advisers. Here are a few of them:
David Stocks co-founded SAS and dedicates all his time to working with clients. He has twenty-five years experience in business branding with organisations like Sainsbury’s, BT, Ericsson and BP. He has a rare gift for distilling complexity into small drops of common sense wisdom.
Carol Lavender has twenty years branding experience, including corporate and brand identity through to 3D brand experiences. She is passionate about brand creation, naming, launch strategy and change management. Carol has worked in the UK, France and Germany for brands such as P&G, Asda, UBS and Eurotunnel.
Kevin Keohane has over fifteen years experience in brand communications, largely in brand and employee engagement. He sits on the UK Board of the International Association of Business Communicators (IABC).Recent clients include Syngenta, BT, The Coca-Cola Company and LECG.
Chris O’Brien has over fifteen years experience in all facets of digital brand communications and web development, from hands-on interface to back-end development, information architecture, usability research and project management. His clients include Freshfields, BT, BP, Savills and KPMG.