Despite the radical change in trading conditions, our second report for the Home Retail Group (owner of Argos and Homebase) held fast to the story we began in 2008: this is a resilient, fundamentally sound business with a broad appeal. And with CSR rising up their agenda, the on and offline CSR reports were given serious attention too.
Along with usual must-haves: concise copy, good navigation and easy movement between the on and offline reports, both reports make creative use of the logo, manipulating the HRG Box to tell a story to investors – the effect is to interest and reassure in equal measures. Online, this proved an especially effective tool. Take a look.
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I want to say how impressed I have been by your dedication and commitment to this project, both collectively and individually, but I also wanted to say just how much I have enjoyed working with you, even when the pressure was on. You have produced a report and two websites with which we are incredibly happy, and we are already getting some great feedback.”
- CorpComms
- Shortlisted
- Best Annual Report 2008