With eight different publications, covering finances and sustainability in both the UK and the US, this project has complicated logistical demands. So in our first year working with BP, simplification has been a big theme.
By developing design toolkits for use on and offline across all of BP’s reports we’ve made it easier for their team to concentrate on what really matters: getting the content right. For an organisation like BP, with fascinating and important stories to tell, this has to be the priority. Already, the attention to detail in this first year of reports has led to a hugely improved standard and we look forward to raising the bar again next year, and continuing to tell stories about the work BP does.
