Evolving your corporate website to meet changing user needs and expectations
The Andaz Hotel, London, EC2
8.30 - 10.55am Thursday, March 19, 2009
What do your diverse corporate audiences really want and expect from your corporate website? And just how far can and should you realistically go in meeting their expectations? Especially when communications budgets are in scarce supply.
This event takes a look at the evolving needs of corporate website users, both at an audience-specific level - journalists, investors, employees etc. - and at a broader human level. It looks at the business case for evolving your corporate website. It also provides inspiring examples of how leading organisations are developing their websites to meet rapidly evolving user expectations by creating ‘richer’, more compelling content and experiences.
On the one hand creating a corporate website isn’t ‘rocket science’ - users’ basic needs are fairly predictable and consistent - though too often forgotten. On the other hand there’s a growing business imperative to create corporate websites that provide greater interaction, dialogue and audio-visual insights into your business.
This event will give you:
- An expert perspective on how organisations can cost-effectively build understanding of their corporate website audiences
- Research-based insights into the specific online needs, expectations and behaviour of institutional investors, media and potential employees
- Examples of corporate website best practice, encompassing communications, content, interactivity, functionality, social media and use of ‘rich’ media
- Practical tips, based on hard experience, on developing an online corporate communication strategy that’s right for your organisation
- The opportunity to learn from and network with your peers.
