How to harness every aspect of digital media to create effective & meaningful graduate campaigns and relationships
The Andaz Hotel, London, EC2M 7QN
08.50-10.50am Thursday, February 12, 2009
Technology is only technology to those who don’t really use it. You probably don’t call your car, TV or phone ‘technology’ - because they are just part of your daily life.
This simple fact lies at the heart of the problem graduate marketers face in using technology appropriately to raise their profile, change perception and build relationships with talented students, from attraction to joining up and beyond. Students don’t see facebook, blogs, podcasts, SMS, forums, twitter and the like as ‘technology’ - whereas most of us do. We’re all trying, to various degrees, to inhabit students’ digital worlds, to adopt their modes of digital communication and adapt them to our own corporate ends. The problem is that many new forms of digital communication aren’t necessarily appropriate for recruiters, certainly not in the way they’re currently being used.
From your core website, to digital advertising and social media, this event sheds an informed light on getting the most from digital communications, helping you to decode exactly which combination of content, methods and channels on offer from marketing agencies, media houses and careers services will have the greatest impact with audiences.
This event will give you:
- An informed insight into students’ needs, issues and expectations with regard to employers and digital media, including ‘social media’
- A perspective on where digital technologies can add most value to your activities, from initial attraction to offer and joining up
- An understanding of best practice in graduate recruitment websites and the relative effectiveness of different interactive and ‘rich media’ website content and functionality
- An objective assessment of which digital solutions being offered by the media houses are the most effective
- An assessment of the most effective online profile-building and relationship-building methodologies, from advertising to PR and social media
- The opportunity to learn from and network with your graduate recruitment peers
