Event: Connecting with the class of 2010

Connecting with the class of 2010
Navigating the new graduate marketing landscape

Breakfast Event – 21 January 2010 – Andaz Hotel, London
Featuring case studies from Ernst & Young & Sainsbury’s

Fifty-five graduate marketing specialists from the likes of Credit Suisse, Royal Mail, Citi and Co-operative Group were treated to an insight into how leading recruiters are adapting their messages and methods to a changed marketplace. Jason Frank, Marketing and Research Director at SAS, shed light on changing student attitudes and behaviour, evolving marketing methods, and the growing use of social media.

Case studies from two very different recruiters – Sainsbury’s and Ernst & Young – showed how the new economic landscape has created very different opportunities and challenges for different businesses. Jo Gidley of Sainsbury’s showed how changing their campaign to a very different, mature, business-minded tone has helped them to make the most of the opportunity presented by students’ increasingly flexible attitudes. She also talked about their success in establishing a sophisticated new campus team structure and process that is helping to mobilise enthusiastic employees.

Elena Hickey-Saroli from Ernst & Young gave a fascinating insight into how they compete with the very biggest recruiters with relatively limited budgets and resources, focusing on how they have brought their new strengths-based recruitment strategy to life online.

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• Graduate Recruitment
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